Top 4 eBay Listing Tips For New eBay Sellers to Create a Top-Selling Listing

Time has gone when the success of your eBay selling business depended on how unique and in demand your product was. Today, with a higher number of merchants selling the same kinds of products, it has become a challenge to entice customers and lead them to buy from you. Creating listings that stand out is a strategy which is known to influence the purchasing decisions of shoppers.
Here, take a look at these top 4 tips that will help you craft a top-selling eBay listing which will instantly catch the attention of your buyers:

  • 1. Curate your eBay product photos
Your product images matter a great deal for the simple reason that they help shoppers assess the products without having to see them in person. When curating your selection of eBay product photographs, ensure to use well-lit, high-quality images to allow shoppers examine the details. Don’t forget to follow eBay photo editing guidelines, the basic rule is to keep your photographs at 1600 pixels on the longest side. This is especially great for mobile optimization. Apart from this, ensure to keep your backgrounds clean and distraction-free. It’s a good practice to include images of your products from different angles to give a better and real view.

  • 2. Optimize your listings
You don’t want to waste your customers’ time in having them look through pages of your products to finally arrive at the particular product they’re searching for, do you? Since online shoppers tend to add to cart one of the first few products they see in the results page, you want to ensure that the products you want to sell better rank higher. Try finding out the most frequently searched keywords by either using an e-bay-specific keyword research tool or by conducting your own eBay keyword research. After finding the most popular keywords and phrases used by shoppers on the platform, ensure to incorporate them throughout your listing, from your product title to description, catalogue specifics, and listing specifics.

  • 3. Improve your listings’ visibility with eBay Promoted Listings
eBay promoted listings will give your listings the exposure they deserve i.e to the top of the rankings page. Since they are placed right at the top, products in these listings are more likely to be bought. However, since these listings aren’t free, it’s a good idea to evaluate whether investing in them would be effective for your listings. To evaluate this, pick your best-selling or new items that are most likely to benefit from the advantageous exposure. Ensure to monitor your listings constantly to make necessary improvements.

  • 4. Aim to meet eBay’s Top Rated seller benchmarks:
Meeting the marketplace’s top rated seller benchmarks will allow greater visibility for your listings. Some of the seller benchmarks to meet include a less than or equal to 0.5% defect rate, a less than or equal to 0.3% cases closed without seller resolution, a less than or equal to 3% late shipment rate, and a carrier validation for 90% of transactions to U.S buyers, among others.

Conclusion

If you’re trying to win the attention of 182 million active buyers in the vast eBay ocean and get your listings in front of them, honestly you have a lot to compete with. After all, your listings aren’t the only listings on the online marketplace. There are over 1.2 billion listings on it. Whoa! That’s a huge number, isn’t it?

The tips and strategies outlined above will help you build a strong and compliant listing on the platform and become an incredibly successful eBay seller.

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