Best Practices For Amazon Product Listing Optimization

Raking your products higher in the Amazon search results is all about maintaining a good product listing and consistently optimizing the listing. Optimizing the listing means upgrading the product pages and optimizing various elements of your listing, including your product title, descriptions, texts, images, reviews, and questions & answers, among others.

Let us take a look at some of the best practices for optimizing your Amazon product listing:
  • Optimizing Keywords- It is important for your product listing to contain the keyword that your customers search for. Or else, they will never be able to discover your product. Hence keyword research should be done appropriately & should be used at prominent places on product page. It is a good practice to place your top keywords in your product title, but ensure it to be readable. You can consider placing more of your keywords in your product descriptions. Since Amazon filters additional keyword types like target audience in the search, it would be a good idea to add these too.
  • Content Optiization-  Optimizing your content =  increase in click-through rate (CTR) in the search results page. It has also direct relation with conversion rate(CR) . Increased CTR and CR would mean increased sales. And increased sales, in turn, point to a better ranking. When optimizing your content, take care of key points such as your product description, information, texts, and images. When crafting product descriptions and texts, ensure to present all the necessary information to potential buyers, including the benefits, USPs, and features of your product in an easy manner.
  • Product Image Optimization - Before purchasing the product, customer look at the image so it is important to optimize the image with size & other factors properly. The CTR and CR of a product depends, to a lot extent, on how good and relevant the product images look to customers. Ensure that your main product image represents only your core product, is attractive, and has a white background. For your additional images, you can be more flexible with your designs and have them represent the different features, uses, benefits, details, and packaging of your product.
  • Optimizing customer reviews- One of the most critical factors on which the CTR and CR of your product depends is your customer reviews. There are typically two aspects to your customer reviews- the amount of them and the stars received. The more the number of reviews, the better will be the product review score. There are many ways and strategies to increase the number of customer reviews for your products. With excellent customer service and continuous review management, you could ensure to maintain a good number of reviews.
  • Optimizing listings with sellics- From keywords to content, customer reviews, and questions & answers, sellics is a complete Amazon FBA management solution which aims to support sellers in all areas and aspects of Amazon product listing optimization. This powerful tool is packed with features that allow them to manage their PPC campaigns, listing optimization, review management, keyword research, competitor research, and inventory management, among others.
Although the practices outlined above will allow you to perfect your product listings, it will end up consuming a boat load of your time.

If you’ve been spending a big chunk of time on creating your Amazon product listings, crafting those catchy product titles & descriptions, and optimizing your product listings, it is time you take the next step of hiring experienced Amazon virtual assistants and focus better on your core operations

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