Top 3 Hacks To Perfect Your Amazon Product Listing Optimization

Amazon listings optimization go beyond getting the listings optimized for their correct keywords related to Amazon’s algorithm, and with the correct copy and images. Making the product listing appealing to the target audience, too, is an important aspect of it. But unfortunately, retailers entirely forget that while getting caught up in the technicalities involved.

 

The Anatomy of an Amazon Product Listing

 

·         As an Amazon seller, understanding the anatomy of a product listing is important. Product title, product images, key product features, product listing description, Amazon product reviews, and Amazon product rating are the 6 most important pillars of Amazon product listings.

 

·         While the product description and key product features comparatively play a lesser role in Amazon product listings optimization, the other 4 are as important as fuel is to run a car.

 

Because Sales Go High Only For High-Ranking Products

 

Just like building a great product is essential to the success of an Amazon business, the listings optimization and rank is important too. A powerful product listing will ensure your product ranks well. And sales go high only for high-ranking products. So you see the inter-connection between Amazon sales and the listings optimization?

 

Take a look at these hacks to have the perfect Amazon product listing optimization:

 

1.       Ensure the Amazon product listings look good on non-desktop devices

 

Today, a majority of people shop on Amazon using smartphones than desktops. This brings us to the most important hack of perfecting your listings optimization for the Amazon marketplace, which is to build your listings for mobile first.

 

2.       Write winning Amazon product titles

 

The product title should not only tell visitors what your product is about but also implement key keyword elements and a compelling copy. Make sure to break up your keywords using separators to make them readable. Keep in mind the 200 characters length, although Amazon keep changes it frequently. Also ensure to write for the user first than for the platform’s Algorithm.

 

3.       Successful Image optimization

 

Ensure that your product photographs have a white background and they’re large enough to enable zoom. Also, it’s a good practice to add benefits, distinct features, or taglines of the product inside the product listing itself.  Since a majority of online buyers base their purchasing decision

 

Final words

 

Amazon listings optimization isn’t only about making the products rank high in the Amazon marketplace. It is the overall process of building a profitable product for Amazon. Smashing the above information accurately will help you convert the majority of your users.

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